Welcome to Lepakshi Handicrafts
Empowering Artisans Since 1982
Our Heritage:
Rooted in the lush forests and vibrant traditions of Andhra Pradesh, Lepakshi Handicrafts is a treasure trove of fascinating art forms and traditional crafts. Each piece in our collection tells a story, unique in style, concept, theme, and form. From the intricate woodcarvings that harness the state's abundant forest resources to the vibrant Kalamkari textiles, our products embody the innate creativity and durability that have been hallmarks of Andhra Pradesh's artistic legacy for generations.
Our Collection:
Step into the world of Lepakshi, and you'll find yourself surrounded by an awe-inspiring array of handicrafts:
- Woodcarvings: Exquisite idols and mythological forms, alongside practical utility items
- Kalamkari: Intricate hand-painted or block-printed cotton textiles
- Udayagiri Crafts: Known for their unique style and craftsmanship
- Kondapalli Toys: Charming wooden figurines that have delighted generations
- Brassware: Gleaming metalwork showcasing intricate designs
- Red Sander Idols: Crafted from the prized red sandalwood
From tiny trinkets to large life-sized idols, Lepakshi offers a comprehensive range that captures the essence of Andhra Pradesh's rich artistic tradition.
Our Mission:
At Lepakshi, we are driven by a multifaceted mission:
- Development and Promotion: We strive to develop and promote handicrafts, ensuring the survival and growth of traditional art forms.
- Marketing Support: Through our extensive network of showrooms, exhibitions, and online platforms, we provide crucial marketing support to artisans.
- Skill Enhancement: We organize training programs and workshops to upgrade artisans' skills, helping them adapt to changing market demands.
- Revival of Languishing Crafts: We are committed to breathing new life into forgotten or declining craft forms.
- Welfare Activities: We undertake various initiatives to improve the lives of approximately 200,000 artisans across the state.
Our Approach:
To achieve our objectives, we employ a comprehensive strategy:
- Retail Network: We operate Lepakshi Retail Showrooms across the state, providing a direct market for artisans' products.
- Exhibitions and Craft Bazaars: We organize and participate in numerous events, including Craft Melas and EXPOS, to showcase our products to a wider audience.
- Collaborations: We have reciprocal arrangements with other State Handicrafts Development Corporations, expanding our reach and product diversity.
- Technical Workshops: We provide design and technological inputs to artisans through specialized workshops.
- Infrastructure Support: We offer tools, machinery, and design inputs to artisans, helping them improve their craft.
- Marketing Initiatives: We leverage various marketing channels, including electronic and print media, brochures, hoardings, and ad films.
- Digital Presence: We're embracing technology to showcase and sell our products, making Lepakshi more accessible in the digital era.
Our Impact:
Through our efforts, Lepakshi products have gained immense popularity, enjoying impressive customer patronage and demand. We've successfully leveraged our unique strengths to deliver greater value for the arts and crafts of Andhra Pradesh. Working in tandem with the government, we're realizing the full potential of these traditional products in the modern market.
Geographical Indication Registration
The A.P. Handicrafts Development Corporation has achieved a significant milestone in preserving and promoting the rich cultural heritage of Andhra Pradesh. By securing Geographical Indication (GI) Registration for 11 prominent and traditional crafts, the corporation has ensured legal protection and recognition for these unique art forms. This impressive list includes a diverse range of crafts, from the intricate Allagadda Stone Carving and the mesmerizing Leather Puppetry to the melodious Bobbili Veena and the lustrous Budithi Brass work. The GI status also covers the delicate Durgi Stone Carvings, colorful Etikoppaka Toys, and the beloved Kondapalli Bommalu (dolls). The exquisite textile arts of Machilipatnam and Srikalahasti Kalamkari, along with the elegant Uppada Jamdani Sarees and the intricate Croched Lace, round out this remarkable collection. This achievement not only safeguards these traditional crafts but also provides a boost to local artisans, ensuring the continuation of Andhra Pradesh's artistic legacy for generations to come.
Sri.Nara. Chandrababu Naidu Garu
Kalamkari Prints